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21st century marketing MUST be catered toward a different audience than decades or centuries ago.

Even just a decade ago, the importance of social media was not what it is today.

As a millennial myself, I wanted to fact-check this notion by asking my UConn colleagues their thoughts on social media and advertising. I polled 40 random UConn Junior- and Senior-standing students. The results were staggering:

  • Only 13 percent said they would buy after seeing a product or service on a billboard.
  • Only 40 percent would buy after seeing a product or service on TV.
  • Only 5 percent would buy after seeing a product or service in the newspaper.

The bottom line? Paid media today is not the answer for marketers if they want to gain the most attention. What do I mean by most attention? Check out these stats:

  • 55 percent said they would buy after seeing a product or service on Pinterest.
  • 70 percent said they would buy after seeing a product or service on Facebook.
  • 73 percent said they would buy after seeing a product or service on Instagram.

How do you translate these results into results for your business? That’s where Mission4Media comes in. Visit www.mission4media.com or message us on Facebook to talk to one of our qualified specialists about the Mission4Media difference.