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GlobalWebIndex’s latest social media usage report shows that more than 40% of people use social media platforms to keep in touch with friends, making this the top reason for social media use globally. 

Among 16 to 24 year-olds, the key reason for using social media is not to keep in touch, but rather to fill spare time, while among 25 to 34 year-olds, staying in touch with friends proves more important. In the 34 to 44 year-old bracket, it comes down to staying up-to-date with news and current affairs.

These usage trends are important to note – it probably doesn’t need to be reiterated, but people are not on social to be advertised to. As such, structuring your strategy around these key behaviors will likely yield better results.

Take a look at this chart for more insights.

Top 10 Reasons for Using Social Media [Study] | Social Media TodayThis post originally appeared on Irfan Ahmad’s blog