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The key to marketing in the digital age is targeting the right people, at the right time, on the right platform. Social media provides a vast network of opportunity for your small business. Here’s a glimpse into the breakdown of social media demographic and behavioral usage, substantial factors to consider in the digital marketing world:

the majority of users, around 30 percent, are between the ages 25-54.

more than 500 million users, over half check the app every day

a millennial goldmine with 60 percent of users under the age of 24, and 100 million of which are consuming 30 minutes of content per day

the majority are women, with the average age range between 18 and 49.

with over 467 million users, most are professional individuals, with the peak age range amongst young professionals, ages 18-29.