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The key to marketing in the digital age is targeting the right people, at the right time, on the right platform. Social media provides a vast network of opportunity for your small business. Here’s a glimpse into the breakdown of social media demographic and behavioral usage, substantial factors to consider in the digital marketing world:

Facebook:
the majority of users, around 30 percent, are between the ages 25-54.

Instagram:
more than 500 million users, over half check the app every day

Snapchat:
a millennial goldmine with 60 percent of users under the age of 24, and 100 million of which are consuming 30 minutes of content per day

Pinterest:
the majority are women, with the average age range between 18 and 49.

LinkedIn:
with over 467 million users, most are professional individuals, with the peak age range amongst young professionals, ages 18-29.